Yaga

AktivE-CommerceTallinn, EEGegr. 2017Website

Yaga is a social e-commerce platform enabling easy buying and selling of secondhand fashion. Founded in 2017 in Estonia by Aune Aunapuu, it has grown into South Africa's leading resale marketplace with over 2 million users and 6 million items sold. The platform offers secure escrow payments and localized logistics, promoting sustainable consumption and affordable access to fashion.